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Audi Canada lowers most MSRPs to reflect U.S. dollar parity
Audi Canada announced it has reduced MSRPs on nearly all models to reflect the Canadian dollar’s parity with the U.S. currency. Effective immediately, most 2008 Audi models (as well as remaining 2007 models) will see price reductions of up to $5,000.
Leisure
Dec 10, 2007 05:03 PM
By: ROBINSON/BEINTEMA AUTOFILES
On December 2, Audi Canada announced that for the first time in the company’s history, MSRPs have been reduced on nearly all models to reflect the Canadian dollar’s parity with the U.S. currency. Effective immediately, most 2008 Audi models (as well as remaining 2007 models) will see price reductions of up to $5,000.
These models include all A3 models, all A6 models including S6, all A8 models including S8, all TT models, all Audi Q7s, and all A4 Cabriolets and S4 Cabriolets. Audi Canada is the first manufacturer to reflect Canada’s stronger loonie in its prices since parity was achieved in late September.
“Audi has been improving its value equation gradually as the Canadian dollar has risen,” said Diego Ramos, Executive Vice President, Audi Canada. “Now with our MSRP reductions, cash incentives, and competitive lease and finance rates, more Canadians can experience Audi’s sophisticated, dynamic and powerful ride.” Audi began addressing the currency situation with the 2008 model year when it introduced a limited amount of A4 Special Edition which included over $3,000 worth of additional features. This successful vehicle will now be added to the regular offer program.
“At Audi, we listen very carefully to our customers,” continued Ramos. “They have been telling us that cash is nice but what they really want is a longer term commitment and MSRP reduction is the right answer.”
Audi Canada is also offering competitive lease and finance rates. Many models have cash incentives from $2,000 to $12,000 that are in effect during the month of December.