Yorkregion.com - Wheels - Toyota and Lexus announce price reductions
Toyota and Lexus announce price reductions
Wheels
Feb 17, 2008 06:07 PM
By: ROBINSON/BEINTEMA AUTOFILES
Toyota Canada Inc. has announced the latest step in its ongoing commitment to deliver great value to Canadian drivers.
The company has reduced the Manufacturer's Suggested Retail Price (MSRP) on more than a dozen Toyota and Lexus vehicles offered for sale across Canada.
This move lowers MSRP across the majority of the company's fleet of 2008 models, from the Toyota Yaris ($750 reduction) to the Lexus GX series ($8,100 reduction).
"We have always monitored the Canadian market and taken action accordingly," noted Stephen Beatty, Managing Director of Toyota Canada Inc. "Now, we’re pleased to take these further steps. These MSRP reductions are transparent and consistent, making it easier for customers to make informed purchasing decisions. They also benefit customers, whether they are leasing, financing or purchasing their vehicle with cash."
When the Canadian dollar surged in value in the fall of 2007, the company was one of the first automakers to take action in a manner that was meaningful to Canadian drivers.
The company reacted to the market by offering a mix of price adjustments, gas gift cards, cash rebates, maintenance offers and attractive lease and financing rates. Toyota Canada Inc. is now converting these incentives into clear, consistent price reductions for our customers.
With the announcement, the 2009 Lexus RX series is launched at lower introductory pricing and MSRP has been reduced for all 2008 Toyota and Lexus models, except models which were already adjusted late in 2007 (Prius, Tundra and Lexus GS series) and 2008 models being cleared out (e.g. Corolla, Matrix, Camry, and RX 350).