November 12, 2007 08:37 AM
By: ROBINSON/BEINTEMA AUTOFILES
Volvo Cars of Canada Corp. has announced that effective immediately a new program will offer customers a rebate of up to $5,000 toward the purchase price of a Volvo vehicle regardless if it is a cash, finance or lease transaction.
The program affects the S40, S60, S80, V50, XC90, C30 and C70 models.
"Volvo Canada and its retailers view all customers equally," said Steve Blyth, President and CEO of Volvo Cars of Canada Corp. "The company will not offer an incentive program to cash paying customers that is different than one offered to our finance or lease customers. This new rebate program will be available on the majority of Volvo vehicles to all customers regardless of how they would like to conduct the transaction."
The incentive program is focused primarily on the 2008 model year and remaining 2007 model year vehicles and offers different cash rebates according to the nameplate.
For example, a 2008 model year XC90 would qualify for a $4,000 rebate for all buyers, existing stock of 2007 S80 and C70 vehicles will feature a $5,000 incentive and a $2,500 incentive will be applied to the 2008 S40 and V50.
"This new cash rebate program, when combined with some of the industry's best lease and finance rates, gives potential Volvo customers a compelling reason to visit a Volvo retailer in Canada," said Blyth. "We have lease rates starting from 2.9 per cent and finance rates starting from 3.9 per cent."
The new cash rebates can also be combined with Volvo Canada's established loyalty bonus program offered to people who own qualified Volvo vehicles.
A current Volvo owner that purchases a new Volvo vehicle with cash or through the company's lease or finance program would qualify for a loyalty bonus of between $500 and $2,500, depending on the model.